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Why Your CRM Sucks

Posted by: Ryan Stephens
Friday, August 26th, 2016 @ 3:16 PM
Why-Your-CRM-Sucks

You have heard the complaints. Your sales reps and customer service agents hate your CRM (Customer Relationship Management) software. They don’t use the tool, and say that updating the system takes away valuable time they could use to sell or service your customers. The reality is, they may be right. Or they might be complaining … Continue reading Why Your CRM Sucks


Visual Storytelling: 5 Things I Learned From a SNL Director

Posted by: Gabe Thrasher
Tuesday, October 6th, 2015 @ 10:38 AM
Visual-Storytelling---5-Things-I-Learned-from-a-SNL-Director

I recently attended a filmmaking workshop taught by the Oscar nominated cinematographer Alex Buono. He is a 15 season veteran of SNL’s Film Unit and has spent decades in the business working on big films like Twister and Armageddon along with independent documentaries like Bigger, Stronger, Faster*. Every week of the television season, he and … Continue reading Visual Storytelling: 5 Things I Learned From a SNL Director


The Sales / Marketing Handshake – Part 3

Posted by: Marc Wymar
Wednesday, August 12th, 2015 @ 11:53 AM
Empire Sales Strategies - Handshake Infographic-03

Part 3 of 4 | Interactive Marketing Developing and executing a robust interactive strategy, driven by marketing and feeding your sales team, is where the rubber meets the road. But before you allocate any budgets or execute any online marketing strategies, make sure you have a roadmap in place that ensures the optimal environment for … Continue reading The Sales / Marketing Handshake – Part 3


The Sales / Marketing Handshake – Part 2

Posted by: Marc Wymar
Monday, June 29th, 2015 @ 1:08 PM
Empire Sales Strategies - Handshake Infographic-02

Part 2 of 4 – Systems and Analytics A big part of developing a unified sales and marketing strategy is ensuring that both departments are working together and sharing data with one another. Using analytics to measure the streams of data that are flowing into your business, will help make everyone more efficient and help … Continue reading The Sales / Marketing Handshake – Part 2


The Sales / Marketing Handshake

Posted by: Marc Wymar
Wednesday, May 13th, 2015 @ 10:10 AM
Empire Sales Strategies - Handshake Infographic-01

Sales and marketing don’t always play nicely! This plays out in countless businesses and contributes to subpar performance as a result of your sales & marketing expenditures. So how does management create a culture of collaboration and knowledge transfer? […]


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